Monday 6 June 2011

Dear Reg, .......

My response your recommendations, which seem to based on living outside of the real world, probably same place inhabited by Mary Whitehouse.  Probably just your "raison d'etre"


  • Providing parents with one single website to make it easier to complain about any programme, advert, product or service. > You mean "direct gov" http://www.direct.gov.uk/en/Diol1/DoItOnline/DG_4018851 
  • Putting age restrictions on music videos to prevent children buying sexually explicit videos and guide broadcasters over when to show them > create badge honour, is what this normally does in the real world
  • Covering up sexualised images on the front pages of magazines and newspapers so they are not in easy sight of children. > let's start with the Sun? Must be covered neck to ankles? Whose definition?
  • Making it easier for parents to block adult and age-restricted material from the internet by giving every customer a choice at the point of purchase over whether they want adult content on their home internet, laptops or smart phones. > Is already available if people use, except kids know how to use better than parents
  • Retailers offering age-appropriate clothes for children – the retail industry should sign up to the British Retail Consortium’s new guidelines which checks and challenges the design, buying, display and marketing of clothes, products and services for children. > errrr...have you even looked at the clothes on offer, most not sexual.  You cannot make parents buy decent clothes and would suggest that is least of the kids problems if their parents do buy sexual looking clothes
  • Restricting outdoor adverts containing sexualised imagery where large numbers of children are likely to see them, for example near schools, nurseries and playgrounds. > or shopping centres, bus stops or in fact anywhere outside? Doh! Again what is this imagery, bikins which you see at swimming pool, beach and even at the shops sometimes?
  • Giving greater weight to the views of parents in the regulation of pre-watershed TV, rather than viewers as a whole, about what is suitable for children to watch. > errr parents more involvement than viewers as a whole?!? How about we just stop kids watching TV?
  • Banning the employment of children under 16 as brand ambassadors and in peer-to-peer marketing, and improving parents’ awareness of advertising and marketing techniques aimed at children. > are these the same parents who are unable to parent by using the word "No" and sticking to it?
Face it Reg you are on a "Road to No Where" with this.....

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