Some companies make good use of twitter and others don't, well let's be fair some are plain Rubbish.
Tesco are an beaming example of good.
We bought our son's glasses from Tesco's Opticians a few months back. Unfortunately second day at school after PE he accidentally sat on them. They were in his bag and he heard the crack - Uh Oh, busted glasses.
Fortunately he has a spare pair, or call it as everyone does the 'old pair'.
Sent Tesco a tweet rather than call, as I was busy with work, asking whether they kept prescriptions on file and they would be able to make up another pair without eye test. They responded within about 5 - 10 mins, checked a couple of details, got onto the store I bought glasses and gave me a call back to give me the info I was looking for.
Did you know that for under 16 yrs if their glasses break within 2 months of purchase Tesco will replace free? No? Neither did I. Son's is over 2 months but even so it is good to know.
I'm sure they have some sort of fair use policy around this, though maybe plastic and titanium for the glasses would be more suitable if you actually have to discover this practically.
If it were urgent I would of called of course but when on the go and needing assistance Twitter is a very useful tool.
Not wanting to be pawing all over one company but they are fresh in my mind, if you have had a postal issue or are with Orange you may well have availed yourself of their Twitter customer support and they are brilliant also.
Would not be right to talk about the good without mentioning the bad. I wont though as hopefully they will up their game. For me how a company react after a sale is so much more important than the pre-sales - get the money off the customer team.
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